Create real characters. Make your characters human—give them nervous tics, phobias, a funny way of messing up clichés. Some of the most memorable stories have three-dimensional characters that readers can feel strongly about in some way. For example: A heroine who has to overcome her deep-seated fears before she can get what she wants is much more appealing than one who just breezes through without struggle. The former’s conflict is relatable (who isn’t held back by their fears?), therefore her victory will be that much more satisfying.