The Difference Between a Good Idea and a Great Idea
Good ideas come along all the time and help people solve minor problems in work and daily life. Great ideas appear a little less frequently and require a little more work to execute. Great ideas aren’t necessarily the result of highly-paid think tanks or drug-induced vision quests in the desert. Often they are unexpected moments of inspiration that help keep the napkin companies in business. The big challenge of generating great ideas is freeing yourself from the conventional, mundane thoughts that occupy most of your brain time.